Facebook Campaign Revisited: DSU Films

As I have discussed before, I am in the midst of launching a broad social media campaign for DSU Films. Many people are still unaware of the Film Department's existence, we are using the influential nature of the social media to change that.

While meeting with Phil Tuckett, we decided we wanted to reach both future students as well as future clients. DSU Films has been fortunate to generate enough paid productions to finance their equipment. It is through these paid clients that the department is able to purchase the "latest and greatest," which then better prepares students to enter the job market. Students not only graduate with a resume, they are also very familiar with equipment used on real sets.

Ideal Followers:

Jared: 30-somthing project manager from California. He has been delegated to create a promo for dirt bikes. He has chosen to show off these bikes in the gorgeous red rocks of Southern Utah. He knows little of the area and is looking for an all inclusive production crew. Ideally, someone he could rely on to direct the commercial, shoot and edit it. He finds out about DSU Films from social media, he is directed to the landing page and fills out at enquiry form. Someone contacts him to do a follow-up and he chooses DSU Films to produce his commercial.

Josh: a first-year student at Dixie, he knows he wants to go into something media related but isn't quite sure. He finds DSU Films through social media and likes a lot of the student's behind the scenes photos. He clicks on the hashtag #dsufilms and is immediately connected to current students as well as successful Alumni. Josh then decides he wants to be a part of the film department and takes the initiative to declare his major and enroll in the classes.

Abby: 22-year-old student at Dixie. She hated her generals and was really turned off by school, she had no desire to finish. While on facebook, she saw some of her friends liked some DSU Films photos. In the pictures, students were pushing each other around on a dolly and laughing. Abby realized that this picture was actually taken during a class. She couldn't believe it, up until now all of her classes had been a total snooze-fests and now this class actually seems fun. Abby signed up for the intro class and discovered her love of filmmaking, she continued to work hard pursuing her degree in the Film Emphasis.

In a nut-shell, this campaign will help draw more attention to the film program and hopefully generate more enrollments as well as more paying clients. I believe through some consistency we can make more people aware that the Film Department is alive and well.