For this Ad, I really wanted to gear it towards a realistic demographic. I figured the majority of young males and females (18-25) in the St. George area are either college students, previous college students or future college students. I believe this narrow bracket of individuals would be the most likely to check out the page and click the like button. It is also the key demographic we are searching for since we are hoping to up the enrollment in the film program.
Facebook identified my potential reach as 4,600, a pretty small number in comparison to some of my classmates. I'm not sure if this number truly represents the number of 18-25-year-olds in the area, or if my limited budget capped the amount facebook will reach. Either way, I am in search of genuine likes and genuine leads for future students, I think narrowing that scope will actually help us more than sending it out to a general audience.
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